Expertise
Social
Spending on paid social continues to rise, and the rapid growth of social commerce through TikTok Shop is a real game-changer. We transform your catalog into a high-performing showcase on Meta, TikTok, Pinterest and all social media platforms.
From Content to Media: 360° Support
Audit & Setup
All social media platforms offer carousel-style advertising formats based on a product feed, or even the option for in-app purchasing (Social Commerce). The quality of the feed will affect the click-through and conversion rates of these performance-driven campaigns.
Key figures
Social commerce is the fastest-growing advertising channel. Without an optimized catalog, your Meta and TikTok budgets remain underutilized.
We audit your feeds and integrate your product catalog across all social media platforms
Our added value
For the past 15 years, we have been structuring and optimizing product catalogs. Our expertise in search naturally extends to social media feeds: Meta (Facebook, Instagram), TikTok, Pinterest and Snapchat.
15 years of product expertise
A cross-platform vision
Aggregator-agnostic approach
Our methodology
We work through four key stages, from technical compliance to the implementation of high-impact recommendations.
Compliance
Validation of formats, mandatory attributes and image compliance on each platform.
Quality of content
Analysis of the semantic richness of your product titles and descriptions to identify purchasing intent.
Supported formats
Checking whether your catalog is eligible for the DPA, Collections, ILS and LIA formats.
Advanced settings
We integrate all your feeds, optimizing the content and enabling all eligible formats.
Operational scope
We support you with all your technical projects relating to product feeds and social media platforms. From basic catalog integration to configuring Drive-to-Store formats
Creating a new Social feed
We provide a comprehensive audit report, as well as an optimized feed detailing the improvements made to the source feed.
Revision or migration of existing feed
Our teams can also take over your existing data feeds or support you with a migration project resulting from an internal change (CMS, ERP, etc.) or a feed aggregator.
Restructuring or new, advanced formats
We also support merchants who wish to review the types of feeds they send to platforms: switching to an ILS (Instagram Localised Shopping) format rather than a country-specific feed, or setting up a LIA (Local Inventory Ads) feed on Pinterest or TikTok, for example.
Aggregator migration
Ensuring smooth transitions to guarantee uninterrupted growth.
A feed migration is a risky technical operation where even the slightest error can bring your social media campaigns to a standstill. Find out how the experts at Feed Manager orchestrated and ensured the smooth migration of a leading outdoor e-commerce retailer, whilst maintaining seamless continuity of content delivery.
The Challenge
Our client was facing a major migration: switching its entire product catalog structure to a new aggregator, whilst keeping its Meta campaigns active. The stakes were high: avoiding the loss of historical data, preventing any interruptions to ad delivery, and restructuring the feeds in record time so as not to impact turnover during a key sales period.
Support
Our Account Managers orchestrated a seamless transition plan to migrate 68 ad streams to the new ad network without any disruption to ad delivery. By assigning a dedicated project team, we successfully migrated the entire scope within 15 days, whilst retaining 100% of the historical data and Quality Scores across the seven platforms and ten target countries. The result: a completely seamless switchover and performance maintained from day one.
Case study
Aggregator migration project for one of our clients, a major player in the outdoor sector.
Content
Content designed for social media platforms meets specific needs: short, impactful headlines and engaging visuals that showcase products in lifestyle settings or include additional information to boost conversion rates.
Key figures
Social commerce is the fastest-growing advertising channel. Without an optimized catalog, your Meta and TikTok budgets remain underutilized.
We optimize your content to improve its performance
Feed Elevate
Our exclusive Feed Elevate methodology ensures comprehensive and ongoing management of your feeds. From daily technical checks to the commercial promotion of your catalog, we ensure that your products are always perfectly aligned with your business objectives.
Verification
Daily monitoring of the integration and health of your catalog across platforms.
Continuous optimisation
Ongoing adjustment and enhancement of your product data.
Sales Calendar Management
Agile synchronization of your highlights, new collections and promotions.
Governance and Monthly Report
Regular meetings with the team responsible for your brand, and access to our reports and the latest news on the social media ecosystem.
Visual Content
Thanks to our expertise and our partner tools, we process your images for social media platforms with the utmost care. As the main factor driving clicks, it is THE gateway to your customers. There are strategies in place to maximize its impact.
Workshop
Work with your creative teams to identify the best templates for achieving strong results on Paid Social whilst maintaining your brand image.
Creating templates
Creating templates in our partner tools: image carousels, adding promotions, collection names, etc.
Using AI for lifestyle
If Dynamic Overlay isn’t enough, we’ll use generative AI to create lifestyle visuals for each product
Integration & Analysis
We incorporate the new visuals into your campaigns and analyze their performance
URL Checker
Stop paying for wasted clicks. Our exclusive URL Checker tool scans your landing pages in real time. If a product encounters an error, its display is automatically paused across platforms. You save on your budget and protect the user experience.
Context
Optimized ad delivery through the proactive exclusion of errors, ensuring that 100 % of the budget is allocated to pages capable of converting.
The budget saved is reinvested in high-performing products, which automatically maximises profitability.
Methodology
In light of bot latency, the URL Checker audits the validity of landing pages to identify broken links and stop the display of pages containing errors.
This proactive approach ensures that every euro spent is directed towards an active page capable of converting.
Learning
Providing a seamless user experience is critical, yet paid social ads keep sending traffic to broken landing pages. Beyond the wasted ad spend, this immediate friction frustrates users and damages brand perception.
Optimize Your Marketplace Today
Strategy
Thanks to the nature of the traffic generated, we can manage our social media campaigns more effectively: not only by selecting the right products or variants to promote, but also by managing the various formats available without losing control
Key figures
The automation of campaigns by social media advertising platforms can become a ‘black box’, masking drops in performance by over-promoting discounted products or through retargeting. Harness the power of their algorithms, but stay in the driving seat by controlling the product feed.
Take your paid social strategy to the next level
Score Elevate
Product targeting isn't driven by search query keyword matching, but by algorithmic customer-to-product matching. Fortunately, you don't have to take a backseat: there are several ways to regain control and strategically direct product highlights.
Product Scoring
We cross-reference performance metrics (ROAS, turnover, etc.) with your priority metrics (margin, collection, etc.) to tell the algorithms which products to promote. Take back control over the products displayed and deprioritize those that are costing money without converting.
Set Elevate
Dynamic campaigns display mismatched products, lacking any overarching visual coherence. We combine scoring data with visual segmentation (colour palette, complementary elements, etc.) to create coherent product sets for display, boosting the click-through rate (CTR) and enhancing the brand’s perceived image.
New Customer Acquisition (NCA)
We identify the products that are most effective at converting prospects into new customers who generate revenue. We create targeted campaigns for these ‘NCA bestsellers’, using dedicated creative assets and a finely segmented audience.
Automation & Drive to Store
The range of advertising formats on social media platforms is growing, and it can sometimes be difficult to find the right mix. As well as the readily available formats promoted by the platforms - which rely mainly on campaign automation - there are also formats such as LIA, which are much harder to access but offer real prospects for growth.
Automated formats
Meta Advantage+ and Pinterest Performance+ are based on a promise of algorithmic efficiency but have been designed to maximise spend and deliver favourable metrics. We force the algorithms to drive incremental volume on products with high actual margins and only activate these formats if we can manage them.
Social LIA formats
Matching the global catalog with each shop’s local stock levels acts as a barrier to entry for these formats, even though they do exist on Meta, TikTok and Pinterest. We help you remove this friction point in the delivery process by letting shoppers know when a product is available near them.
Media
At Feed Manager, we combine the power of social media with our long-standing expertise in product catalogs. Our mission: to promote the right product, at the right time, to the right audience. We transform your feed into a creative engine to spark desire and boost your sales.
Our methodology
We manage the entire conversion funnel: creating bespoke formats to inspire, precisely targeting audiences to persuade, and dynamic retargeting to convert.
Brand awareness
During the brand awareness phase, we raise your brand’s profile amongst qualified but as yet untapped audiences. We distribute your immersive visual and video content, which highlights the key attributes of your brand’s identity. The aim is to spark immediate interest, inspire and leave a lasting impression, thereby continuously feeding the top of your conversion funnel.
Consideration
During the consideration phase, we re-engage undecided prospects to turn their curiosity into a purchase intention. We serve targeted product carousels, demonstrations and reassurances to users who have already interacted with your brand. We demonstrate the value of your offering to help them feel confident in their choice.
Conversion
During the conversion phase, we trigger the purchase at the exact moment the prospect is ready to take action. Using dynamic retargeting directly linked to your product feed, we promote the items they’ve viewed, your top sellers or your high-margin products. Every message and every call to action is optimized to maximise your profitability.
Our Added Value
Where the market is stagnating on basic product feeds, we turn our long-standing expertise in product catalogs into a unique competitive advantage. Our strength lies in the creative and innovative reworking of visuals that are directly integrated into the feed, combined with strategic segmentation driven by your products’ performance. We therefore tailor visuals, messages and offers according to the prospect’s stage in the customer journey, to inspire them during the consideration phase and drive conversion during the conversion phase.
Intelligent segmentation
A creative approach to feed
They trusted us
Feed optimization drove highly qualified traffic, resulting in a very positive impact on our key business KPIs.
Thanks to Feed Manager's teams, we successfully deployed this AI project within a very short timeframe, while fully adhering to Google's quality criteria and our brand safety standards.
Thanks to Feed Manager, we saw a sharp increase in traffic, a clear improvement in conversion rates, and solid revenue growth.
With Feed Manager's expertise, we have the opportunity to tackle complex challenges around translation, data completeness, image management, and product assortment.
Thanks to Feed Manager's ability to adapt to our constraints and quickly manage the handover from our previous agency, the results are tangible. A huge thank you to the teams for their agility and Amazon Ads expertise.
Feed Manager supported us with a tailored approach and technical expertise, enabling a significant optimization of our product data and campaigns.
