Expertises

Tools & Tech

Our consultants rely on a suite of proprietary tools that enable them to constantly push the boundaries in the pursuit of performance. Discover these tools, designed to address the real-world needs of our clients as identified in the field.

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Technology for Performance

Our tools don’t replace people, but they allow them to work faster and achieve more

Since its inception, Feed Manager has relied on feed aggregators to provide expert support to its clients.

As we expanded our strategic support services, we sought out partner tools to bring all our ideas to life and address our clients’ challenges.

So we created our own tools, tailored to our methodology, our needs, and our high standards. Here, we present our Elevate solution, which offers a wide range of features to improve the quality of your feeds and your sales, as well as our three standalone solutions: CSS Feed Manager, CrawlPrice, and SmartBrand.

Elevate

Our technology suite dedicated to workflow

These features meet our customers’ needs across the entire workflow value chain, from auditing to conversion.

Audit

We audit your feed for Google, Meta, and LLMs

We conduct a comprehensive audit of your automated feed for Google, Meta, and LLMs

Our product feed experts have been conducting audits for all acquisition platforms and marketplaces since Feed Manager was launched. We’ve incorporated our entire audit methodology into our Elevate technology: attribute completeness, title structure, description enrichment… all key criteria are audited, and optimization recommendations are provided.

In the age of LLMs, the key question is: Are you ready? Our audit also helps measure the gap between the data currently available and the data needed to be visible on these platforms.

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Content

We generate content using generative AI

We generate high-quality, verified content using our proprietary prompts and unique technology

Generative AI isn't a one-size-fits-all solution; only an expert methodology with a comprehensive process—from prompting to content verification—can produce data that will have a positive impact on your visibility on Google, Amazon, or ChatGPT.

Using our tried-and-true methodology, we’ve developed technology that delivers the best results and ensures the content quality you expect. We audit your source data and then generate as many iterations as necessary to achieve the right result, tailoring our custom prompts to your brand’s tone and vocabulary.

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Score

We segment your products based on performance criteria

We assign dynamic labels to your products - Top, Flop, Opportunity, Zombie -based on your strategic priorities.

Our tool allows for customized and transparent configuration for each client we work with: selecting which KPIs to include, defining thresholds, adapting to specific markets... each scenario must be unique to address real challenges and market-specific needs.

Score Elevate lets you create product groups to be integrated as an additional data source directly into your feed, and also allows you to monitor the actual performance of these clusters to facilitate the management of associated campaigns. Adjust thresholds, add KPIs, and find the perfect formula to get the most out of your products!

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Translation

We translate your feed to help you expand into international marketplaces

A tool designed for translating a product feed intended for an e-commerce platform

Marketplaces are a fantastic driver of international growth that make it easy to test new markets. Some offer machine translation, which is often of poor quality, and traditional translation solutions are ill-suited to the product feed format.

That’s why we’ve created a tool dedicated to feed translation - optimized to generate content that meets platform requirements, tailored to your industry and Brand's tone of voice, and built to handle complex feeds. The tool is available in all European languages, and when combined with our expertise in feed launches, it ensures your international growth.

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PromoPulse

We automate the tracking of sales operations on marketplaces

Never miss another sales promotion related to your product category on marketplaces

Our tool lets you list all the promotional campaigns available each year on our partner marketplaces. Select the marketplaces where you’re live, then choose the promotional campaigns that interest you with just a few clicks.

PromoPulse then sends reminders for all deadlines and provides templates for the forms you need to fill out to confirm your product selection and price discounts. With such a streamlined process, our clients are able to boost sales during slow periods and make the most of peak periods to achieve ever-greater performance.

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Discover our entire Elevate suite

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