Expertise

AI & LLM

In the era of conversational search, your product feed is no longer just a technical tool, but your primary marketing asset. Enrich your brand data to stand out on ChatGPT, Gemini, and AI Overviews and capture buyer intent right where users search.

Google Shopping

Bing

Facebook Ads

ChatGPT Ads

Amazon Ads

Search is entering a new era

Understanding the intent in order to provide the most relevant response

With conversational search, users express more than just a generic need: they specify their context, constraints, preferences and, at times, their budget. LLMs analyze this intent to select the products that seem most suitable and explain their choice. This development makes search feel more like a conversation with an adviser rather than a simple query. It also requires a richer level of information, as every feature, use case or difference can influence how a product is understood and incorporated into the response.

LLM & Conversational Commerce
A comprehensive guide to adapting your product feeds to the new conversational journeys

Four pillars for assessing, enhancing, optimizing and managing your LLM performance

Audit & Readiness LLM

Assess your level of maturity and prioritize actions

Assess the maturity of your product feeds and identify ways to improve your performance in LLMs

Our audit assesses the extent to which your product feeds can be understood, selected and recommended by LLMs. We analyze the quality and completeness of the data, the presence of objective and contextual attributes, and the richness of the content and visuals.
You will receive an LLM Readiness Score for each dimension, an identification of any gaps, and a prioritized roadmap according to impact, feasibility and your constraints.

Request your LLM Audit

Content Elevate

Enrich your feeds for AI search

Turn your feeds into rich, contextual content tailored for conversational engines

Content Elevate enriches your product feeds to go beyond purely technical attributes and better cater to conversational use cases. We structure and generate, at scale, content tailored to each category, persona, channel and market: titles, descriptions, benefits, use cases, Q&As, subjective attributes and visuals. Each piece of content is checked against your brand guidelines and then delivered in a format that can be used directly by your platforms.

Discover our Content Elevate methodology

Multi-lever activation

Organise your activations around the catalog

Coordinate the touchpoints that strengthen your products’ presence in AI systems

Conversational visibility does not depend on a single entry point. We activate the features linked to your product catalog: Google Merchant Centre extensions, Brand and Business Agents, reviews, Local Inventory Ads and Google Business Profile. Following an assessment, we prioritise activations based on their potential, roll them out in stages and ensure data consistency across channels.

Find out about all the levers you can pull

GEO Monitoring & Consultancy

Measure progress and steer your strategy

Measure your visibility in LLMs and turn insights into concrete decisions

Conversational performance is not just about the traffic generated to your website. We directly monitor how your brand and products appear in LLM responses: frequency of mention, position, associated intents and sources cited. This regular monitoring enables us to detect any loss of visibility, understand new usage patterns and recommend the most relevant enhancements or activations for your catalog.

Discover our expertise in LLM & Commerce

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