Expertise
Marketplace
Marketplaces are now the primary driver of purchase intent, as well as the e-commerce sites that rank highest in large language models (LLMs). From optimizing your product feeds to mastering retail media, we manage your marketplace growth to turn your products’ visibility into profitable market share.
Audit & Setup
Success on marketplaces begins right from the moment of integration. We manage the audit and roll-out of your catalog across all platforms to build the technical foundation essential for the profitability of your sales.
Key figures
A failed integration automatically jeopardises your future sales: on marketplaces, a poorly structured product is an invisible product. As experts in deploying catalogs across all platforms via your aggregators, we audit, clean up and connect your data feeds to build the flawless technical foundation that determines the eligibility of your listings and the profitability of all your future investments.
ContactWe audit your data feeds and integrate your product catalog across all acquisition platforms
Our added value
For over 15 years, Feed Manager has been the market leader in product catalogue management. We support clients of all sizes and from all sectors across all marketplaces: Amazon, Cdiscount, ManoMano, Leroy Merlin, Zalando, Bol.com, Kaufland, Allegro...
A unique dual area of expertise recognised by the market
Feed Manager is able to address the two main challenges to success on marketplaces: content management and advertising support.
As a premium partner of Channable, Lengow and Shopping Feed, our teams audit and optimize your product listings or ensure that your catalog can be published on a new marketplace before integrating it there. As a premium partner of Amazon and Cdiscount, we support you with your advertising strategy and can incorporate a strategic dimension into this support: where to go and how to grow rapidly there.
An international, multi-platform powerhouse
Our expertise knows no bounds. We manage your marketplace presence across dozens of platforms and aggregators worldwide. Whilst we are able to offer expert support on Amazon, we can also assist you with a very wide range of marketplaces, including clients who have set up as many as 30 different marketplaces.
A rigorous, performance-focused methodology
What sets us apart is our comprehensive, three-pillar approach: ensuring your catalogs meet technical standards, enriching content to capture purchase intent, and providing bespoke strategic management. A tried-and-tested method that maximizes ROI and ensures full scalability.
Multi-marketplace integration
Our teams supported the JJA Group (Hespérides and Atmosphera brands) in launching their first marketplaces, before assisting the client with the process of bringing the management of these platforms in-house once they had achieved their revenue target.
Vision
After a year and a half of support, the group wanted to expand into 10 new marketplaces within a year. The challenge was to adapt the content to meet the requirements of all these platforms whilst maintaining a high product onboarding rate.
Support
We have focused our efforts on improving products with high growth potential. On Amazon, we also handled Amazon Ads campaigns. We have also carried out a competitive benchmarking exercise covering everything from SEO best practice to media activation to bring ourselves up to the standard of our leading competitors.
Case Study
This roll-out confirmed the importance of the product- and channel-priority approach, taking into account media activation and competition
Content
Feed Manager optimizes your content to turn qualified visitors from marketplaces into buyers. Content is key to conversion and the effectiveness of media campaigns.
Key figures
The quality of your content has a direct impact on your ability to be seen, clicked on and, ultimately, purchased. But the benefits don’t stop there, as content also helps to reduce returns, which are a recurring issue on these platforms.
We improve the quality of your content
Translation of the content
Our proprietary Elevate technology offers translation optimized specifically for marketplace product feeds, enabling content to be localised whilst adhering to the best practices that ensure effectiveness on these platforms
Launch of the marketplace
We can help you set up a local account on an international marketplace such as Amazon or La Redoute
Translation of the main optimized feed
Your main feed is integrated into our tool. An AI-generated translation is produced and then immediately reviewed using prompts designed for content aimed at your target marketplace.
Content improvement and verification
Depending on the results of the quality audit, new content may be generated. A manual check complements the AI-based audit to validate the final quality.
Content integration
The final content is integrated via your feed aggregator, the product listings are published online, and you can start selling in a new country.
Content Elevate
With our Content Elevate solution, we use generative AI to rewrite your titles, enhance your descriptions, complete technical attributes and incorporate highly relevant keywords. We create precise feeds, fully optimized for performance on marketplaces, which can boost your products’ rankings across all LLMs
Audit & Workshop
Our methodology is AI-driven but guided by our semantic experts.
This initial phase is crucial to safeguarding your brand image
Attributes processed by Content Elevate
We create bespoke prompts for your titles, descriptions or new conversational attributes.
Integration of user-generated content
The content you create belongs to you and can be reused across all your channels (other marketplaces, your own website, acquisition feeds, etc.)
Analysis and optimisation
Each activation is A/B tested and measured, involving the implementation of a testing protocol, analysis of the results and recommendations.
Brand Content
On a marketplace, abandoning your brand narrative means letting third-party retailers or competitors define your value. Dedicated spaces (from A+ Content to Brand Stores) are not optional showcases: they fulfill a dual requirement of brand control and profitability. We safeguard your brand image to control the information circulating about your products, eliminate hesitation at the point of purchase and boost your conversion rate.
Our support for Brand Stores
Our approach:
- Templates: Bespoke designs optimized for performance
- Validation: Joint validation of the structure and alignment with your brand identity
- Integration: Launch of content linked to your product feeds
Maintenance: Ongoing management (seasonal promotions, offers, new arrivals)
Deployment on Amazon, Cdiscount, Bol.com...
A+ & Enriched Content
Product Images & Visuals
Redesign of an Amazon Brand Store
Our teams are supporting Coyote in growing their sales on Amazon by managing their Amazon Ads campaigns.
Vision
As part of our media support, our primary objective was to drive qualified traffic to the product pages and the existing online shop. To maximize campaign performance, we decided to optimize the online shop and focus on the post-click journey.
Support
Working in collaboration with the Coyote team, we applied the brand’s visual identity guidelines and highlighted lifestyle images, making it easier to distinguish between the different product ranges. We also emphasized the accessories and focused the brand’s value proposition on the savings customers can make by using the products.
Case Study
This revamp confirmed the impact of Brand Content on conversion within the Amazon ecosystem across 3 countries
Optimize Your Marketplace Today
Strategy
The strategic consulting phase at Feed Manager is the cornerstone of your e-commerce success. We don’t just integrate your products: we design a bespoke onboarding roadmap tailored to the best opportunities in your sector. Which international markets should you target? Which marketplaces will generate the best ROI for your brand? We turn your ambitions into a concrete action plan.
Key figures
The share of marketplaces in global trade continues to grow, and marketplaces are growing twice as fast as retailers’ own e-commerce sites. People use them to find inspiration, compare products and make purchases to take advantage of very favourable terms (delivery times, returns policy, etc.)
Consultancy
Thanks to our expertise in the data and analytics marketplace, we can accurately quantify the business opportunity for your catalog:
Assessment of revenue potential
Accurate estimate of the total revenue generated across your strategic categories, based on a category analysis (Amazon): category turnover, search volume, seasonality, logistics model, etc.
Competitive Mapping
Accurate identification of the key players in the market and analysis of their market shares. What are the key success factors for this category: media strategy, price positioning, branded content? Defining your achievable potential within the category
Identifying growth pockets
Identifying niches with high demand and low competition to position your products where the ROI is immediate. What action plan should you put in place to succeed?
Pricing & Promopulse
On a marketplace, price isn’t just about making sales: it determines your visibility. Taking part in promotional offers also gives your visibility a massive boost, which is why we’ve developed our PromoPulse technology.
Take part in all the special offers with PromoPulse
The entire promotional calendar for the marketplaces is stored in PromoPulse. Our teams can select and prepare each campaign relevant to you, manage the publication of sale prices more easily within the platform, and analyse the results.
Staying competitive with a repricer
We ensure the strategic capture of the Buy Box to secure the majority of sales using repricing tools. Scenarios tailored to your margin limits need to be defined to ensure you remain competitive without compromising profitability.
Performing well all year round
You’re there for key sales periods and special promotions, and you adjust your prices in real time throughout the rest of the year: you offer the right price to your customers every day.
Case study
For over two years, Feed Manager has been a trusted partner of the CMP Group, a leading player in the home décor and furniture sector. From feed management and pricing policy to strategic advice, we put all our expertise at the service of a competitive strategy.
Vision
Historically focused on B2B, the CMP Group wanted to begin its transition to B2C (Direct-to-Consumer) by flooding the French marketplaces. How could it achieve this from scratch, without even a B2C price list?
Support
To achieve this ambition, Feed Manager has rolled out a bespoke support roadmap combining strategic advice and cutting-edge automation tools:
– Strategic Management: Prioritization of high-potential marketplaces (Prio Mkp) and optimized management of product feeds.
– Dynamic Pricing: Implementation of an intelligent repricer to respond in real time to market fluctuations and stay ahead of the competition.
– Promotional Plan: Centralized management of key sales events via the Promopulse tool.
CMP
Roll out a large-scale, rapid and competitive direct distribution strategy, whilst scrupulously safeguarding the brand’s margins.
Media
Retail Media has emerged as one of the most powerful advertising levers in e-commerce. Simply having a presence on marketplaces is no longer enough: to stay ahead of the competition, you need to dominate ad space right at the point of purchase. At Feed Manager, we orchestrate your Retail Media strategies from A to Z to transform your brand visibility into highly profitable revenue.
Key figures
Retail Media is a rapidly growing market, having grown by over 300% in just five years, with growth remaining in double figures at a time when other e-commerce channels are stagnating. Forecasts suggest that this growth is far from over, making this channel one of the most attractive in the media ecosystem.
We audit your campaigns and challenge the strategy across all Retail Media platforms
Media Plan
To maximize the return on your advertising investment, we structure your campaigns around a tried-and-tested process based on 4 complementary pillars:
Objectives & Budget Management
Clearly defining revenue targets, setting investment budgets and modelling target profitability levels (ROAS / ACOS).
Structure & Strategic Targeting
Granular segmentation of your campaigns (keywords, audiences, product categories) to show the right product to the right buyer profile.
Deployment & Tech Enablers
Launching campaigns online, connecting to bid management automation tools and integrating them with your real-time monitoring dashboards.
Optimization & Scalability
Ongoing performance monitoring to identify quick wins, eliminate unproductive expenditure and scale up the most profitable levers.
Amazon Ads
As an Amazon Advanced Partner, we hold the highest level of certification and partnership awarded by Amazon. This privileged status guarantees our clients priority access to beta testing, dedicated support and in-depth expertise in Amazon Ads’ cutting-edge technologies.
Convert with Sponsored Ads
What sets us apart? Enriched product data, powered by the strength of Amazon Search.
We design and optimize your performance-based campaigns to position your products at the top of search results. Our aim: to capture purchase intent at the precise moment of decision, right through to voice recommendations via Alexa for Shopping.
CapterDSP
Powered by Amazon’s unique shopper data, the DSP goes beyond the simple concept of conversion. We use it as a highly targeted tool across the entire purchase funnel (Awareness, Consideration, Retargeting) to reach your prospects both on Amazon and off-platform (media sites, apps, Fire TV).
Refereeing with AMC
Using Amazon’s secure cleanroom, we conduct a detailed analysis of your customers’ multi-touchpoint purchasing journey. This advanced data enables us to:
– Unlock unprecedented insights into your shoppers’ behaviour.
– Optimize every stage of the purchase funnel with surgical precision.
– Maximize new customer acquisition (New-To-Brand) whilst measuring the actual incremental impact of your campaigns.
Retail Media
Look beyond Amazon and grow your sales across the entire e-commerce ecosystem.
We activate your advertising channels across all the major ad networks and e-retail media platforms on the market to capture shoppers’ attention wherever they are.
A strategic presence across all platforms
We have forged strategic partnerships with various market players, ranging from multi-marketplace ad networks to integrated ad networks: Unlimitail, Valiuz, Mirakl Ads, Kingfisher, Cdiscount Advertising…
Tailor-made operating procedures
Depending on the advertising networks and the technologies they use, we tailor the level of support we provide:
– Self-Service: Our experts manage your campaigns from start to finish (strategy, configuration, optimisation, creative design).
– Managed: We support the advertising network in the strategic management of campaigns (product selection, budget, etc.)
Centralized & Cross-Platform Reporting
No more endless reports that are impossible to read! We consolidate all your data into a single, personalised dashboard. You’ll benefit from a comprehensive, clear and comparative overview of your performance (ROAS, revenue generated, share of voice) across all activated advertising networks.
Case study
As a major player in the health and wellbeing sector, bringing together 3 leading brands (Laboratoire Synergia, EPITACT and Laboratoire Jaldes), the GTH Group was facing fierce competition on Amazon and other marketplaces, characterized by a significant loss of the Buy Box (up to 60% for certain products).
Vision
The objectives set for Feed Manager as part of a 6 month support program:
– To become more competitive on price and regain the Buy Box.
– To drive growth on an international scale.
– To improve the overall return on advertising investment (Retail Media).
Support
Rather than blindly increasing budgets, we identified the key growth drivers to ensure every euro invested was put to best use. Our approach was structured around:
– Regaining the Buy Box
– Rebuilding the campaign structure
– Data and media synergy
They trusted us
Feed optimization drove highly qualified traffic, resulting in a very positive impact on our key business KPIs.
Thanks to Feed Manager's teams, we successfully deployed this AI project within a very short timeframe, while fully adhering to Google's quality criteria and our brand safety standards.
Thanks to Feed Manager, we saw a sharp increase in traffic, a clear improvement in conversion rates, and solid revenue growth.
With Feed Manager's expertise, we have the opportunity to tackle complex challenges around translation, data completeness, image management, and product assortment.
Thanks to Feed Manager's ability to adapt to our constraints and quickly manage the handover from our previous agency, the results are tangible. A huge thank you to the teams for their agility and Amazon Ads expertise.
Feed Manager supported us with a tailored approach and technical expertise, enabling a significant optimization of our product data and campaigns.
