Our new free tool for testing the quality of your Google Shopping feed
Feed Manager has just launched its Google Shopping feed testing tool to give you a clear and precise overview of the quality of the data in your feed, completely free of charge!
Who Are We?
We have been experts in product feed and catalog optimization for more than 10 years. Our mission is to support our clients on a daily basis in optimizing and monitoring their product feeds and Google Shopping campaigns.
We created Test My Feed to quickly validate the quality of a product feed or, conversely, identify opportunities to improve performance on Google Shopping.
What Elements Are Audited?
To carry out this audit, the Test My Feed tool analyzes several key pieces of information on which the Feed Manager agency relies, including the following:
Feed Compliance
Do you meet Google’s mandatory requirements across your entire catalog?
Compliance helps reduce the number of warnings and errors in your Google Merchant Center in order to increase the number of products available online and/or improve their visibility.
Information Completeness
Among all the information requested, do you provide all the recommended attributes?
Feed completeness is essential for providing Google with as much information as possible, allowing your products to appear for the right queries. This enables you to appear for new queries and increase your impression rate.
Data Quality
Do you have duplicate titles or descriptions that are too short?
The quality of your feed will impact the conversion rate of your ads and the cost per click of your campaigns. Your titles must be complete and unique for each variation in order to display the right variants that have the greatest chance of converting.
Product Labeling
Are you using custom labels correctly to segment your catalog?
Custom labels are essential for identifying your products in the feed using strategic information that you can use when building your campaigns. This is the key to a granular and effective structure in Google Ads.
Implementing the Right Strategy
Do you have underutilized best sellers or products that receive no impressions and need to be managed differently?
By analyzing Google Analytics performance, we can quickly identify the different product categories based on their performance. Adapting your strategy according to the results is essential for keeping your entire catalog active and getting the most out of it.
Some Key Figures
At Feed Manager, we analyzed the impact that optimizing your data in a Google Shopping feed can have, and here are the key figures we identified:
- An average 100% increase in impressions, 3 months after implementing the optimizations and with equivalent campaign settings, by appearing for new queries and across a broader semantic field;
- A 25% decrease in CPC (cost per click) thanks to a higher quality score, better-converting ads, and a perfectly healthy Google Merchant Center account;
- A 20% increase in campaign profitability thanks to easier management and catalog segmentation based on performance and strategic KPIs.
Why Trust Us?
We carry out a 100% secure and confidential audit! The data is collected solely to diagnose your account and provide you with a complete report.
We commit to never sharing or selling your data, and we do not take any action on your Google Shopping settings or campaigns.
Finally, we hold Google Premier Partner certification and have been a trusted Google partner for 10 years!
