Expertises
Search
The Search’s ROAS is the most stable across the media mix. In the post-cookie era, we leverage your first-party data to transform your catalogue into an immediate response to the demands of algorithms.
From Content to Media: 360° Support
Audit & Setup
Before investing in media, we audit your catalogue and configure your product feed. The aim is to correct any errors in the feed that are affecting your reach and your ROAS.
Key figures
A pioneer in the analysis and optimization of product flows for research networks, thanks to its agnostic expertise, which is unmatched in the market.
We audit your data feeds and integrate your product catalog across all acquisition platforms
Our Added Value
For over 15 years, Feed Manager has been the market leader in product catalog management. We support clients from all sectors and of all sizes across all acquisition platforms: Google, Meta, TikTok, Snapchat, Pinterest…
Leading expertise recognised by the market
Feed Manager doesn’t just follow industry standards – we set them.
As a premium partner of Google, Channable, Lengow, SmartFeeds and the market’s leading aggregators, we gain early access to new features so we can best support our clients in achieving their goals.
An international and multi-feed power
Our expertise knows no borders. We manage your campaigns across dozens of platforms and aggregators worldwide. Whether it’s Google Shopping, dynamic retargeting, complex affiliate programmes or LIA (Local Inventory Ads) strategies, we centralise and optimise every feed to maximise your global and local visibility.
A rigorous, performance-focused methodology
What sets us apart is our comprehensive, three-pillar approach: ensuring your catalogs meet technical standards, enriching content to capture purchase intent, and providing bespoke strategic management. A tried-and-tested method that maximises ROI and ensures full scalability.
Our methodology
At Feed Manager, no strategy begins without an in-depth analysis. Our rigorous audit serves as the basis for identifying your opportunities and addressing any weaknesses. It is this initial assessment that enables us to implement our methodology, which is built around three complementary pillars.
Conformity
Correct the error rate that is affecting your distribution
Content
Restructure and optimise your content attribute by attribute to improve your Quality Score
Strategy
Segment your catalogue to fuel your campaigns and enable advanced features (LIA, Customer Reviews, Membership Price, etc.)
Operational scope
Our expertise extends beyond Google. To maximise your sales, we orchestrate a comprehensive, interconnected and fully automated ecosystem of activations. From local visibility to highly personalised retargeting, we manage every touchpoint to transform your product feeds into measurable commercial results.
Google Shopping & Omnichannel Strategies (LIA)
We maximise the visibility of your catalog in Google search results. In addition to traditional Shopping campaigns, we deploy Local Inventory Ads (LIA) to create powerful links between your e-commerce site and your physical retail outlets, thereby capturing purchase intent wherever it arises.
Dynamic retargeting & affiliate marketing
We set up and optimise your retargeting campaigns to re-engage your visitors with the right product at the right time. We also distribute your catalogs across the largest affiliate networks and partner platforms, massively expanding your reach.
Data migrations & technical optimisations
As experts in complex technical environments, we ensure your feed migrations (changes of platforms or aggregators) are carried out securely, without any loss of tracking or drop in performance. We also integrate advanced strategies such as Membership Pricing (club/loyalty rates) directly into your feeds to boost your conversion rates against the competition.
Aggregator migration
A data feed migration is a risky technical operation where even the slightest error can bring your customer acquisition campaigns to a standstill. Find out how the experts at Feed Manager orchestrated and ensured the smooth migration of a leading outdoor e-commerce retailer, whilst maintaining seamless delivery continuity.
The Challenge
Our client was facing a major migration: switching its entire product catalog structure to a new aggregator, whilst keeping its Google Shopping campaigns active. The stakes were high: avoiding the loss of historical data (Quality Score), preventing ad interruptions and restructuring the feeds in record time so as not to impact turnover during a key sales period.
Our support
Our Account Managers orchestrated a seamless transition plan to migrate 68 product feeds to the new aggregator without any disruption to ad delivery. By assigning a dedicated project team, we successfully migrated the entire scope within 15 days, whilst retaining 100% of the historical data and Quality Scores across the seven platforms and ten target countries. The result: a completely seamless switchover and performance maintained from day one.
Case study
Aggregator migration project for one of our clients, a major player in the outdoor sector.
Content
Feed Manager reorganises, enriches and transforms your product data to maximise your algorithmic relevance and performance across all your acquisition channels.
Key figures
Our approach, which focuses on product data quality, has a direct impact on your Shopping campaigns. This benefit translates into an immediate increase in your visibility and performance. According to our client benchmark and following three months of support, we achieve the following on average:
Our team is on hand to answer any questions you may have
Feed Elevate
Our exclusive Feed Elevate methodology ensures comprehensive and ongoing management of your feeds. From daily technical checks to the sales activation of your catalogue, we ensure that your products are always perfectly aligned with your business objectives.
Verification
Daily monitoring of the integration and health of your catalogue across platforms.
Continuous optimisation
Ongoing adjustment and enhancement of your product data.
Sales calendar management
Agile synchronisation of your highlights, new collections and promotions.
Governance and Monthly Report
Regular meetings with the team responsible for your brand, and access to our reports and updates on the GMC / Shopping ecosystem.
Content Elevate
With our Content Elevate solution, we use generative AI to rewrite your titles, enhance your descriptions, fill in technical attributes, and incorporate highly relevant keywords. We create precise feeds that are fully optimized not only for traditional shopping but also for conversational search methods (LLM).
Audit & Workshop
Our methodology is AI-driven but guided by our semantic experts.
This initial phase is crucial to safeguarding your brand image.
Attributes processed by Content Elevate
We create custom prompts for your titles, descriptions, product highlights, product details, and new conversational features such as Q&A.
Integration of generated content
The content created belongs to you and can be reused across all your channels (SEO, other platforms, etc.)
Analysis and Optimization
Each activation is A/B tested and measured, as we implement a testing protocol, analysis of the results, and recommendations.
URL Checker
Stop paying for wasted clicks. Our exclusive URL Checker tool scans your landing pages in real time. If a product encounters an error, its display is automatically paused across platforms. You save on your budget and protect the user experience.
Context
Optimised ad delivery through the proactive exclusion of errors, ensuring that 100 per cent of the budget is allocated to pages capable of converting.
The budget saved is reinvested in high-performing products, which automatically maximises profitability.
Methodology
In light of bot latency issues, the URL Checker audits the validity of landing pages to identify broken links and stop the display of pages containing errors.
This proactive approach ensures that every euro spent is directed towards an active page capable of converting.
Learnings
Providing a seamless experience is essential, yet some shopping ads continue to link to pages that cannot be accessed.
Beyond the financial impact of a wasted click, this immediate friction frustrates the user and tarnishes the brand’s image.
Use Case Content Elevate
Content generation via our Content Elevate tool has resulted in higher-quality traffic thanks to more effective targeting right from the outset, with increases in both CTR and CVR.
Vision
AI is a powerful tool, but it must be properly managed to ensure it aligns with our clients’ brand image. Our expertise in AI-powered feed management enables us to generate premium content that drives performance.
Our support
Roll-out of Content Elevate, our innovative solution for enriching product semantics in accordance with Google’s specifications for two attributes (product-detail and product-highlight) that were initially empty.
Case study
Higher-quality traffic thanks to better targeting of ad impressions, with increased CTR and CVR.
Optimize Your Marketplace Today
Strategy
At Feed Manager, we believe that a product feed should not only generate clicks, but also maximise your profits. That’s why our strategic approach breaks down traditional silos by aligning your products with their performance data and your business objectives in real time.
Key figures
A significant proportion of your advertising spend is wasted on products that do not convert. Conversely, the majority of your catalogue remains invisible because it is ‘overlooked’ by Google’s standard algorithm. On average, according to our client benchmarks:
Unlock the full potential of your product catalog
Score Elevate
The Elevate Score enables a catalog to be segmented into product groups based on performance indicators. This approach facilitates the creation of a smart campaign structure, optimised for management and profitability.
Strategic Analysis & Scoring
Each product is analysed and given a performance score that reflects your strategic priorities: margin, stock levels, ROAS, etc.
Automated Segmentation
Our tool carries out dynamic labelling by analysing data from multiple sources (catalogue, Google Ads, third-party data, etc.). It categorises products into action segments (e.g. Top Performers, Low Performers, Opportunities/Zombies).
Media Activation & Management
Allocation of budgets based on the potential of each segment. Targeted adjustment of campaign objectives (target ROAS) based on labelling. Automatic prioritisation of products according to their performance. Media Activation & Management
Optimisation & machine learning
The tool extracts performance signals (Google Ads data), synchronises them automatically, and Score Elevate reintegrates them to update the segments on a daily basis, ensuring a more effective budget breakdown.
Crawl Price
On Google Shopping, price is the number one driver of conversions. CrawlPrice, our exclusive pricing monitoring tool, tracks the competitiveness of your products in real time to automatically adjust your ad bids and maximise your ROAS.
Vision
CrawlPrice provides e-retailers with an accurate overview of their market via a comprehensive management dashboard. You can monitor, at an ultra-granular level (by product, brand or competitor), how your positioning has changed over the last 30 days, the number of retailers per product listing and the average price difference compared with your competitors.
Notre accompagnement
Simply knowing that you’re cheaper isn’t enough; your campaigns need to adapt instantly. Our experts connect CrawlPrice to your acquisition feeds by dynamically creating custom labels based on your actual level of competitiveness.
Case study : Cultura
We have rolled out our CrawlPrice tool to automatically optimise Cultura’s Shopping campaigns by segmenting their product feed according to price competitiveness. This is a highly responsive strategy designed to prioritise investment in the best-performing products in the catalogue.
Improving the budget breakdown
Managing sales peaks by regaining control over algorithms.
During sales periods, the concentration of sales and increased competition often cause e-retailers to lose control of their profitability. Find out how the Feed Manager teams have rolled out their solution
Vision
During the summer sales, Eram faced a major challenge: maximising its revenue whilst strictly adhering to an overall ROAS target. Google’s standard automation tools tend to concentrate the budget on a handful of products, leaving a huge proportion of the catalogue unseen (the ‘zombie’ products).
Our vision was to introduce intelligent, precision segmentation to force the algorithm to allocate the budget in line with the brand’s actual business priorities.
Notre accompagnement
Our Account Managers carried out a comprehensive analysis of Eram’s catalogue by integrating their business objectives into our proprietary Score Elevate tool. We defined strict performance criteria to automatically create three dynamic segments (labelled ‘Top’, ‘Flop’ and ‘Zombie’).
This tailored segmentation enabled us to identify individual products, prioritise profitable items and cut off funding for unnecessary expenditure.
Score Elevate Eram
After three months of implementation, the strategy succeeded in stabilising the ROAS at around the target level, whilst diversifying sales across a wider range of the catalogue.
Media
Faced with a complex and non-linear customer journey, Feed Manager triggers the right media message at the right time to drive conversion.
Our Methodology
Our approach combines four complementary areas: foundations & tracking, structure & targeting, creatives & user experience, and performance, in order to rapidly identify the quick wins that can be implemented to maximise the results of your campaigns.
Fondations & Tracking
We ensure that the account is set up correctly. To do this, we check that the account is technically sound and that the data is reliable. If the tracking is not working properly, the algorithm is operating blindly.
Structure & Targeting
We are looking to understand how the account is organised to capture demand. We check the relevance of the targeting, the quality of the product range and the clarity of the structure to ensure that campaigns do not compete with one another.
Creative & User Experience
We assess what the user actually sees. We check the appeal of the messages, the variety of formats, the relevance of ad extensions to maximise your click-through rate, and consistency with the landing page.
Performances
We analyse the account’s profitability: are your budgets being allocated to the most profitable campaigns? Is the bidding strategy suited to the maturity of the campaigns and aligned with your business objectives?
Our Added Value
What sets us apart? Our product pipeline, driven by Search, PMax and Demand Gen. Our proprietary tools and technical expertise streamline our day-to-day operations, allowing us to allocate more of our time to your strategy.
PMax: The success of your campaigns depends on Shopping
Search: budgets under control
Demand Gen: Driving Conversion through Consideration
Our Action Plan
Our roadmap for managing and scaling your SEA performance. Discover an action plan guided by our proprietary tools and optimised by our strategic expertise.
Building a structural foundation
Build a robust, interconnected account architecture, powered by optimised data, so that the algorithms maximise your conversions from day one.
Manage your campaigns
Use our performance reports to analyse your data on a daily basis and make recommendations on budget allocation to maximise your investment.
Scaling: Conquest and Innovation
Try out new formats and explore new customer acquisition strategies (recruitment, drive-to-store) to ensure your growth continues without hitting a glass ceiling.
360° SEA management
For over 10 years, Feed Manager has been the trusted partner of Cultura, the market leader in new and second-hand cultural products. From feed management and bespoke SEA optimisation to strategic consultancy, we put all our expertise at the service of an ambitious omnichannel vision - from traffic acquisition and product performance through to drive-to-store, trade marketing and the marketplace.
Customer challenges
Supporting Cultura requires extremely precise management within a complex ecosystem. The strategic focus centres on three major challenges: maintaining profitability despite margins that vary across different product categories, instantly identifying trends in new publications, and continuously balancing visibility between in-house stock and suppliers’ listings on the marketplace. It is a complex equation in which every euro invested must be optimised.
Our support
To address these challenges, we have rolled out a bespoke version of our Score Elevate methodology. By placing actual margins and price competitiveness at the heart of our traffic segmentation, we fine-tune our bids with precision. We also structure third-party (3P) marketplace campaigns to complement the first-party (1P) offering, paving the way for future arbitrage-based management. The result: optimal catalogue coverage, maximum editorial responsiveness and controlled profitability.
Cultura
Our experts coordinate Cultura’s SEA performance across 1P, 3P and trade marketing. Through a management approach guided by margin and commission, we maximise the return on every investment.
They trusted us
Feed optimization drove highly qualified traffic, resulting in a very positive impact on our key business KPIs.
Thanks to Feed Manager's teams, we successfully deployed this AI project within a very short timeframe, while fully adhering to Google's quality criteria and our brand safety standards.
Thanks to Feed Manager, we saw a sharp increase in traffic, a clear improvement in conversion rates, and solid revenue growth.
With Feed Manager's expertise, we have the opportunity to tackle complex challenges around translation, data completeness, image management, and product assortment.
Thanks to Feed Manager's ability to adapt to our constraints and quickly manage the handover from our previous agency, the results are tangible. A huge thank you to the teams for their agility and Amazon Ads expertise.
Feed Manager supported us with a tailored approach and technical expertise, enabling a significant optimization of our product data and campaigns.
