{"id":2575,"date":"2014-03-20T14:26:31","date_gmt":"2014-03-20T14:26:31","guid":{"rendered":"https:\/\/feedmanager.naracreative.com\/a-la-decouverte-damazon-offres-dannonceur\/"},"modified":"2026-09-08T09:04:41","modified_gmt":"2026-09-08T09:04:41","slug":"discover-amazon-advertiser-offers","status":"publish","type":"post","link":"https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/","title":{"rendered":"Discover Amazon Advertiser Offers"},"content":{"rendered":"<p style=\"text-align: justify;\">Like Google, Amazon has introduced a PLA-type sales channel: <a title=\"Amazon Product Ads Optimization\" href=\"http:\/\/www.feed-manager.net\/gestion-du-referencement-payant\/amazon-product-ads\/\" target=\"_blank\" rel=\"noopener\">Amazon Product Ads<\/a>. Now finally available in France, <b>Amazon Product Ads<\/b> could become a fantastic <b>source of traffic<\/b> for e-commerce websites and an effective online channel for <b>generating sales<\/b>.<\/p>\n<h3 style=\"text-align: justify;\">Amazon Product Ads: how does it work?<\/h3>\n<p style=\"text-align: justify;\">The principle is simple. Once a merchant has integrated their product catalogue into Amazon, their products will appear in targeted placements and therefore in qualified searches performed by consumers showing a genuine interest in those products.<\/p>\n<p style=\"text-align: justify;\">Users will see these ads on Amazon, and when they click on them, they will subsequently be redirected to the advertiser\u2019s website.<\/p>\n<p style=\"text-align: justify;\">The ads will either appear within Amazon\u2019s search results or on a product page:<\/p>\n<p style=\"text-align: justify;\">When clicking on an ad on the search results page, the user is redirected to the Amazon product page rather than directly to the website. This makes it possible to <b>generate qualified traffic<\/b> by sending only users who show a genuine interest in the product in question, thereby improving the conversion rate of these ads.<\/p>\n<p style=\"text-align: justify;\">Once on the product page, users can go <b>directly to the website<\/b> instead of adding the product to their Amazon shopping cart.<\/p>\n<p style=\"text-align: justify;\">Advertiser offers also appear below the selected product, enabling effective targeting and redirecting users directly to the e-commerce website.<\/p>\n<h3 style=\"text-align: justify;\">How much does it cost to display offers?<\/h3>\n<p style=\"text-align: justify;\">There is no fixed monthly fee, and payment is based on <b>CPC<\/b> (Cost Per Click). The CPC varies depending on the product category as well as the product\u2019s price range. As an indication, here are the CPCs for a few categories:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Baby products: \u20ac0.31 \u2013 \u20ac0.70<\/li>\n<li>Consumer electronics: \u20ac0.09 \u2013 \u20ac0.39<\/li>\n<li>Computers &amp; IT: \u20ac0.17 \u2013 \u20ac0.52<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">It is also possible to add up to <b>5 keywords<\/b> per product to refine ad targeting and help Amazon place ads in the most relevant searches.<\/p>\n<h3 style=\"text-align: justify;\">What are the benefits of using Amazon Product Ads?<\/h3>\n<p style=\"text-align: justify;\">The main advantage of Amazon\u2019s new service is the <b>quality of the traffic generated<\/b>. Ads are displayed in targeted placements to consumers interested in a specific product category, which can significantly increase conversion rates, revenue, and ROI.<\/p>\n<p style=\"text-align: justify;\">The second advantage of this service is, of course, <b>control over advertising spend<\/b>. By defining a maximum daily budget, advertisers can maintain full control over their spending while monitoring the CPC allocated to each product category.<\/p>\n<p style=\"text-align: justify;\">Amazon Product Ads also make it possible to <b>gain greater visibility<\/b> on the marketplace by increasing a merchant\u2019s presence across a larger number of user searches.<\/p>\n<p style=\"text-align: justify;\">The fact that products are not sold through Amazon, but that users are instead redirected to an external website, also makes it possible to <b>advertise differently<\/b> on Amazon:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Ability to advertise customizable products (such as phone cases, mugs, T-shirts, etc.), which would normally not be possible on Amazon.<\/li>\n<li>Ability to sell products with delivery times exceeding 30 days (particularly furniture), which would normally not be possible on Amazon.<\/li>\n<li>Avoid issues related to brands and the sale of products on marketplaces: the sale no longer takes place on Amazon, thereby increasing inbound traffic to the merchant\u2019s website.<\/li>\n<li>Avoid issues related to organic search rankings: when products are listed on the Amazon marketplace, Amazon product pages may also rank on Google ahead of the merchant\u2019s own website, potentially undermining SEO efforts. Amazon Product Ads therefore avoid this issue.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Amazon Product Ads therefore offer new opportunities for advertisers wishing to take advantage of Amazon\u2019s powerful traffic to increase their visibility and revenue while maintaining a high conversion rate.<\/p>\n<p style=\"text-align: justify;\">In the United States, US-Mattress recorded a conversion rate <b>180%<\/b> higher than on other traffic acquisition channels, while HSN increased its ROI by <b>40%<\/b> after one month of use (see the testimonials <a href=\"http:\/\/services.amazon.fr\/services\/offres-dannonceur\/temoignages.html\" target=\"_blank\" rel=\"noopener\">here<\/a>).<\/p>\n<p style=\"text-align: justify;\">An effective new acquisition channel worth testing as soon as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019instar de Google, Amazon a mis en place un canal de ventes type PLA\u00a0: Amazon Product Ads. Enfin arriv\u00e9 dans sa version fran\u00e7aise, Amazon Offres d\u2019annonceurs pourrait \u00eatre une fabuleuse source de trafic pour un site marchand et un levier web g\u00e9n\u00e9rateur de ventes. Les Offres d\u2019annonceurs\u00a0: comment \u00e7a marche\u00a0? Le principe est simple. [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[63],"class_list":["post-2575","post","type-post","status-publish","format-standard","hentry","category-article","tag-referencement-payant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover Amazon Advertiser Offers - FeedManager<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover Amazon Advertiser Offers - FeedManager\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019instar de Google, Amazon a mis en place un canal de ventes type PLA\u00a0: Amazon Product Ads. Enfin arriv\u00e9 dans sa version fran\u00e7aise, Amazon Offres d\u2019annonceurs pourrait \u00eatre une fabuleuse source de trafic pour un site marchand et un levier web g\u00e9n\u00e9rateur de ventes. Les Offres d\u2019annonceurs\u00a0: comment \u00e7a marche\u00a0? Le principe est simple. [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/\" \/>\n<meta property=\"og:site_name\" content=\"FeedManager\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-20T14:26:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T09:04:41+00:00\" \/>\n<meta name=\"author\" content=\"Nara Creative\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nara Creative\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/en\\\/discover-amazon-advertiser-offers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/en\\\/discover-amazon-advertiser-offers\\\/\"},\"author\":{\"name\":\"Nara Creative\",\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/#\\\/schema\\\/person\\\/eeb686a7fdbd31264cb19aeb62d4ab41\"},\"headline\":\"Discover Amazon Advertiser Offers\",\"datePublished\":\"2014-03-20T14:26:31+00:00\",\"dateModified\":\"2026-09-08T09:04:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/en\\\/discover-amazon-advertiser-offers\\\/\"},\"wordCount\":620,\"publisher\":{\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/#organization\"},\"keywords\":[\"R\u00e9f\u00e9rencement Payant\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/en\\\/discover-amazon-advertiser-offers\\\/\",\"url\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/en\\\/discover-amazon-advertiser-offers\\\/\",\"name\":\"Discover Amazon Advertiser Offers - FeedManager\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/#website\"},\"datePublished\":\"2014-03-20T14:26:31+00:00\",\"dateModified\":\"2026-09-08T09:04:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/en\\\/discover-amazon-advertiser-offers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/feedmanager.naracreative.com\\\/en\\\/discover-amazon-advertiser-offers\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/en\\\/discover-amazon-advertiser-offers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Discover Amazon Advertiser Offers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/#website\",\"url\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/\",\"name\":\"FeedManager\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/#organization\",\"name\":\"FeedManager\",\"url\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/feedmanager_logo_header.svg\",\"contentUrl\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/feedmanager_logo_header.svg\",\"caption\":\"FeedManager\"},\"image\":{\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/feedmanager.naracreative.com\\\/#\\\/schema\\\/person\\\/eeb686a7fdbd31264cb19aeb62d4ab41\",\"name\":\"Nara Creative\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Discover Amazon Advertiser Offers - FeedManager","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Discover Amazon Advertiser Offers - FeedManager","og_description":"\u00c0 l\u2019instar de Google, Amazon a mis en place un canal de ventes type PLA\u00a0: Amazon Product Ads. Enfin arriv\u00e9 dans sa version fran\u00e7aise, Amazon Offres d\u2019annonceurs pourrait \u00eatre une fabuleuse source de trafic pour un site marchand et un levier web g\u00e9n\u00e9rateur de ventes. Les Offres d\u2019annonceurs\u00a0: comment \u00e7a marche\u00a0? Le principe est simple. [\u2026]","og_url":"https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/","og_site_name":"FeedManager","article_published_time":"2014-03-20T14:26:31+00:00","article_modified_time":"2026-09-08T09:04:41+00:00","author":"Nara Creative","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nara Creative","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/#article","isPartOf":{"@id":"https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/"},"author":{"name":"Nara Creative","@id":"https:\/\/feedmanager.naracreative.com\/#\/schema\/person\/eeb686a7fdbd31264cb19aeb62d4ab41"},"headline":"Discover Amazon Advertiser Offers","datePublished":"2014-03-20T14:26:31+00:00","dateModified":"2026-09-08T09:04:41+00:00","mainEntityOfPage":{"@id":"https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/"},"wordCount":620,"publisher":{"@id":"https:\/\/feedmanager.naracreative.com\/#organization"},"keywords":["R\u00e9f\u00e9rencement Payant"],"articleSection":["Article"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/","url":"https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/","name":"Discover Amazon Advertiser Offers - FeedManager","isPartOf":{"@id":"https:\/\/feedmanager.naracreative.com\/#website"},"datePublished":"2014-03-20T14:26:31+00:00","dateModified":"2026-09-08T09:04:41+00:00","breadcrumb":{"@id":"https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/feedmanager.naracreative.com\/en\/discover-amazon-advertiser-offers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/feedmanager.naracreative.com\/en\/"},{"@type":"ListItem","position":2,"name":"Discover Amazon Advertiser Offers"}]},{"@type":"WebSite","@id":"https:\/\/feedmanager.naracreative.com\/#website","url":"https:\/\/feedmanager.naracreative.com\/","name":"FeedManager","description":"","publisher":{"@id":"https:\/\/feedmanager.naracreative.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/feedmanager.naracreative.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/feedmanager.naracreative.com\/#organization","name":"FeedManager","url":"https:\/\/feedmanager.naracreative.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/feedmanager.naracreative.com\/#\/schema\/logo\/image\/","url":"https:\/\/feedmanager.naracreative.com\/wp-content\/uploads\/2026\/06\/feedmanager_logo_header.svg","contentUrl":"https:\/\/feedmanager.naracreative.com\/wp-content\/uploads\/2026\/06\/feedmanager_logo_header.svg","caption":"FeedManager"},"image":{"@id":"https:\/\/feedmanager.naracreative.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/feedmanager.naracreative.com\/#\/schema\/person\/eeb686a7fdbd31264cb19aeb62d4ab41","name":"Nara Creative"}]}},"_links":{"self":[{"href":"https:\/\/feedmanager.naracreative.com\/en\/wp-json\/wp\/v2\/posts\/2575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feedmanager.naracreative.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feedmanager.naracreative.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feedmanager.naracreative.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/feedmanager.naracreative.com\/en\/wp-json\/wp\/v2\/comments?post=2575"}],"version-history":[{"count":3,"href":"https:\/\/feedmanager.naracreative.com\/en\/wp-json\/wp\/v2\/posts\/2575\/revisions"}],"predecessor-version":[{"id":2579,"href":"https:\/\/feedmanager.naracreative.com\/en\/wp-json\/wp\/v2\/posts\/2575\/revisions\/2579"}],"wp:attachment":[{"href":"https:\/\/feedmanager.naracreative.com\/en\/wp-json\/wp\/v2\/media?parent=2575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feedmanager.naracreative.com\/en\/wp-json\/wp\/v2\/categories?post=2575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feedmanager.naracreative.com\/en\/wp-json\/wp\/v2\/tags?post=2575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}